12 ‘Nepo Babies’ of Big Business Helped by Family Connections


  • A “nepo baby” or nepotism baby is someone who has made a career out of family ties.
  • The term came into common use after being used by a New York magazine in its list of people in Hollywood.
  • Insider now presents a list of 12 Nepo babies from big business.

As the saying goes, it’s not what you know that counts, but who you know. This is even more so for the “Nepobaby” executives who have landed high-powered jobs in the family business.

Last month, the term nepo baby (short for nepotism baby) came into common use after a New York magazine took a deep dive into the world of Hollywood nepotism. front cover In the magazine’s December 12 issue, the term was used when eight Hollywood celebrities in romper suits were featured under the headline “She’s Got Mother’s Eyes. And Her Agent.” it was done.

Now it’s the insider’s turn. Here is a list of his 12 nepo his babes who hail from the world of big business. Not everyone always wanted to work in the family business, but most had a wealth of experience in their parent’s company and industry relatively early on.





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