7 New Initiatives That Drive Agency Business

Transformational changes set the course for 2023, with agencies looking to increase their expertise with strategic partnerships and launches.

Whether you’re digging into the metaverse. Leverage technology to make sense of your data. Optimize the power of social marketing. Or when it comes to reinventing production platforms, these agencies are ready to tackle dynamic changes in market developments and exceed client demands.

Developing new experiences in the metaverse

The Metaverse provides a rich playground for marketers to tap into potential customer engagement. A partnership with Wunderman Thompson and The Sandbox puts marketers front and center in this dynamic space. This allows the agency’s clients to enter her Web3 culture with the best interactive experience for their brand.

Additionally, the partnership includes training programs that are critical to upskilling thousands of agency creatives and techs. There are separate training tracks for executives, creative practitioners, media professionals and strategists.

Improved optimization of digital campaigns

Playground xyz partners with Publicis Groupe APAC to better understand consumer interest in its clients’ digital advertising campaigns. Despite the importance of data, it is not always clear whether meaningful attention can be measured. This initiative is a game changer for making digital campaigns more strategic and effective.

As the partnership progresses, the companies will also test Playground’s attention solutions for other advertising approaches and channels such as Youtube video ads.

Transformation of brand communication

Effective communication may seem like a basic and obvious criterion in any campaign. But it is also something that is very likely to be misidentified. Customer engagement is the ultimate goal of effective communication. But with so many different platforms and communication channels, the message is layered and disconnected, adding to the confusion.

Brown Forman wants to redefine brand communications by partnering with BBDO to remove barriers and deliver contextual communication strategies. To facilitate this, the Energy BBDO Shanghai office will serve as a regional hub for key Asian markets.

Create personalized engagements with virtual identities

Rae is one of Asia’s top virtual influencers and virtual identities created by CapitaLand (CLI) Investment. She has over 1 million followers on Weibo and her Instagram and has spearheaded campaigns for many global brands. Dentsu Singapore is currently CLI’s Innovation Partner and is responsible for Rae’s talent management and business development oversight.

This is a pivotal partnership for Dentsu to expand its global virtual identity solution, Dentsu VI. dentsu VI is poised to capitalize on the surge in demand for virtual engagements that deliver immersive, humanized experiences. The possibilities for virtual identities are immense and can be applied to any online space, including e-commerce websites, social networks, live events, and more.

Promoting social first marketing

More than ever, a social media strategy remains an integral part of any campaign development, and so do top influencers. In Asia, 80% of social media users are more likely to buy a product when recommended by an influencer they follow. A partnership between BBDO Singapore and Boom Digital Media addresses this huge upside potential.

The Boom founder is a hugely successful TikTok influencer with 35 million followers on his social media accounts and has amassed 10 billion views for his personal comedy skits and videos on @mingweirocks. I’m here. The partnership will allow BBDO to provide brands with a proven strategy that can influence his TikTok, which has completely disrupted the way people consume content.

Healthcare solutions for the boom

With healthcare, pharma-medical and wellness companies experiencing strong growth in recent years, Wunderman Thompson launched a specialized healthcare practice to help brands deliver insight-driven and innovative products. , brought the A game.

Wunderman Thompson Health is made up of professionals in the fields of creative, medical legal, compliance and public health. Its expertise and insight create a unique positioning that appeals to healthcare brands looking for a partner who is familiar with the nuances of his marketing. This practice empowers technology, creativity and data to humanize consumer healthcare and wellness experiences.

Reinventing the wheel of production

An integrated campaign that requires the creation of various content assets can be a time-consuming and costly process. Owned by Publicis Groupe, Prodigious India and Content Factory India have launched their own production model, Supershoots, to enable brands to create a large amount of his content in his one shooting schedule.

Together, the companies will combine specialized production expertise in video, digital and print to design, produce and deliver branded content across all channels. Supershoots was able to achieve cost efficiencies of up to 45% and deliver four times his amount of assets from a single production schedule.

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