Apple has revamped its Apple Business Connect service. This service allows businesses to update what Apple Maps shows about their business. The service first launched Apple Maps Connect in his 2014. This is similar to how Google Business Profiles work.
Apple Business Connect. Apple says it’s a “free tool that allows businesses of all sizes to customize how information is displayed across Apple apps.”
Business Connect allows businesses to manage their own place cards, including adding and updating photos and logos. Encourage customers to take actions such as ordering meals or booking directly from Maps. Offer your customers special promotions.
Showcase. Apple has also added showcases. This is a new Apple MAps Place Card feature that helps businesses present offers and incentives to their customers. Apple says: This feature is available now for US companies and will roll out globally in the coming months.
new APIs. Apple now also supports a new API named Business Connect API. It’s designed for businesses with dozens of locations who want accurate, up-to-date information on large maps through listing management agencies like Reputation, Rio SEO, SOCi, Uberall, and Yext. It’s easy to deliver,” Apple said. .
Business registration. If you already have an Apple Business Connect account, you can log in and add new business details to your list. I already did this before writing this article. Otherwise, you can get started today by registering your business at businessconnect.apple.com.
why you care. With Apple Maps becoming more and more popular, it makes sense to properly and accurately enroll and maintain your business in the Apple Maps ecosystem. So make sure your business listing is verified and up to date.
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Barry Schwartz is a contributing editor for Search Engine Land and a member of the programming team for SMX events. He owns his RustyBrick, his New York-based web consulting firm. He also runs the Search Engine Roundtable, a popular search blog on highly advanced He SEM topics.You can follow Barry Twitter is here.