CES 2023: Vegas small businesses see advantage of show in ‘backyard’

Thousands of businesses from around the world make the long trip to Las Vegas for the annual CES. It is considered a major event in the tech industry as well as a place to embrace the latest innovations and help companies gain global notoriety.

This year’s four-day show, which concludes on Sunday, attracted nearly 3,200 exhibitors across eight venues on the Strip, but only traveled a few miles to set up the exhibit for an estimated 100,000 CES attendees. There were also good companies.

This is because many Las Vegas-based companies have put up their own flags on the show floor to grow their business and connect with other industries. We have a large trade show in our backyard to help get us started, so it makes perfect sense.

Boxabl, a North Las Vegas modular home maker, displayed 20-by-20-foot casitas. It’s a studio style home that can be folded into a box and shipped worldwide or mounted in the back of a large pickup truck.

According to Boxabl founder Galiano Tiramani, the decision to attend CES was about convenience and the opportunity to connect with more people.

“It was a last minute decision,” said Tiramani. “It’s in Vegas, and it’s convenient, so I said, ‘Why?’

He said attending the convention can be pivotal for companies looking to develop their brand. I was. The homebuilding industry event returns to Las Vegas at the end of his January.

“That’s literally where we started,” he said. “That’s what got us from idea to first prototype. First builder. We were invited to his show to get feedback from people, real-world feedback, and a collection of interest. .”

Another Las Vegas company was trying to use its star power to attract attention. Her Rollo, a shipping tech company, invited ABC’s “Shark Tank” judge and New York real estate mogul Barbara Corcoran to her booth on Friday morning to sign autographs and pose for photos with attendees.

Inside the Las Vegas Convention Center, Rollo founder Kevin Faro welcomed Corcoran because “Shark Tank” tends to feature small businesses in reality TV shows, as most of its customers are small businesses. said it makes sense to do so. He added that her presence helped draw attention to Booth.

“I think if you’re a company that wants to be seen, heard, and taken seriously, you need to be at CES,” Faro said.

Rollo announced that it will use CES to build an electric vehicle for its last-mile delivery service. This will be launched first in the Las Vegas area as a pilot program in the coming months.

“Emerging Tech City”

The tech community in Southern Nevada has grown in recent years, and a number of business incubators and accelerator programs have recently been launched to support that growth.

Timothy Tanksley also said CES is an event that helps develop technology companies in the state.

said Tanksley, digital marketing manager at Richtech Robotics, a Las Vegas-based company that makes robots for the restaurant and hotel industry.

“(CES) is a major tech show, so having it in our backyard is a really great opportunity for Las Vegas companies to easily show up and spread the word. Show your pride.”

At least 19 of the 3,200 exhibitors at CES were from Nevada, according to the CES website.

Richtech Robotics has attended several CES shows. The company’s products include robotic buses that can pick up tableware, autonomous floor sweeping robots, and robotic butlers that resorts can use to deliver items to guest rooms. We are also launching a new Boba Tea feature for his two-armed Adams robot, which is currently making cocktails and coffee.

On the convention center show floor, Adams was seen carefully pouring boba drinks for CES attendees, many of whom videotaped the process.

Tanksley said the live demonstrations help people see real-world applications for the company’s robots.

“We are kind of moving away from where robotics was part of science fiction,” he said. “But now we’re starting to see it in the real world. It’s the perfect place to showcase our robotic solutions.”

CES Adjacent Showcase

But CES also offers opportunities for local businesses that don’t attend the convention.

Halo.Car, an on-demand self-driving EV car rental service, said it didn’t show up at the show but was able to make use of the event. The company provided a car demonstration for CES attendees last week, and he offered a 20% discount to attendees using a CES-themed coupon code.

“CES is a great opportunity for smaller startups like Halo.Car to get in front of peers, prospective investors and others to showcase what we are working on. You can continue to participate in the conversation without joining the .

A company also announced its own CES-related product. It’s the “World’s Biggest Bouncer” outside the Gentlemen’s Club Sapphire Las Vegas.

A 15-foot-tall, 8,800-pound, human-controlled mechanical suit called “Mech ‘The Bot’ Johnson” was on display at CES.

George Wilson, Sapphire’s marketing director, said the club wants to grab the attention of people in town at CES and believes the mech suit will create a great opportunity for social media posts. .

“Every business in town wants to attract convention attendees and exhibitors, and Sapphire is no exception,” Wilson said in an emailed statement. I’m trying to come up with an idea that will get me noticed, and this seems like a great opportunity.”

Mech ‘The Bot’ Johnson’s first shift was Friday night and he worked the entire weekend, but has yet to find a full-time job opportunity.

“Regarding Mech Bot’s long-term employment, we are in deep negotiations to offer Bot a full-time gig,” Wilson wrote. “stay tuned.”

Please contact Sean Hemmersmeier at Shemmersmeier@reviewjournal.com.follow @seanhemmers34 on Twitter.

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