How businesses can tap into social media’s prioritization of short-form video

AURORA, Colorado — Owner of his own media company, Travis Hatch, quickly learned that to stay at the forefront of the minds of his customers, he had to pay attention to the opportunities to create content.

“We basically became the greatest TV show of all time,” he said.

His cameras were rolling as our cameras recorded this interview. He said this shows how a business owner can seize the opportunity to create content for his social platform. This is becoming more and more important in today’s business environment.

“Everybody has their own little niche, their own TV show, and the opportunity to be able to grow their following,” he said. People can become clients.”

The payoff from those who listen to your “show” can be enormous.

In 2022, consumers worldwide spent 4.1 trillion hours online, according to data from the latest survey by analytics firm Of those, 642 billion hours were spent solely on short-form video content. Nearly all consumer spending and time spent in video apps are soaring.

“I think it’s a little bit difficult for some business owners to accept. They need to be on board with it,” he said.

When short-form videos like Instagram Reels and TikTok first started gaining popularity, Hatch said he was initially reluctant to take time away from running his Colorado-based business, Travis Hawkes Media. increase. But when he first went viral and saw the engagement, he realized a shift was needed to take advantage of the benefits of creating short-form videos. Today, he also guides video clients on the best marketing and brand strategies.

He cites the example of an established real estate agent that has grown its business for decades on word of mouth and traditional advertising, but is not on social media.

“You don’t necessarily have to be on social media,” says Hatch. “But you have to accept the fact that up-and-coming young people who are going viral on social media may start eating food off your plate.”

For businesses that want to enter the short-form video market but don’t know where to start, here are some tips that Hatch picked up.

  1. Find a niche and stick to it, because authenticity and consistency matter.
  2. Quantity over quality.
  3. It’s okay if you don’t do well at first.

“There is no way to understand this without action. Volume is the only best way to create action,” he said.

According to Hatch, having a digital presence with a business owner can seem daunting, but overcoming “analysis paralysis” and tapping into the sheer number of potential clients can help you become a digital can make a big difference in the world of

“Not participating is going to hold you back, especially if you’re just starting out,” he said.

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