The luxury retailer has announced a new men’s shopping destination. new york city Launched The Sax Man, the first-ever men’s brand ambassador program.
New York, January 27, 2023 /PRNewswire/ — Saks unveils a new menswear shopping experience on the seventh floor of its iconic Saks Fifth Avenue New York flagship store, offering menswear online as part of the luxury retailer’s continued commitment to the men’s business. Expanded alignment. The 40,000 square feet of forward-thinking designer and contemporary ready-to-wear showcases more than 70 brands (23 of which are new to the store), including CELINE, Dior Men, Gucci, Louis Vuittonmore.
New Men’s Seventh Floor at Saks Fifth Avenue New York
James Harden at The Saxman Celebration Cocktail Party on January 26th.
“Our men’s business has experienced significant growth over the past few years and Saks continues to be the destination for shoppers looking for the latest in men’s luxury fashion.” Tracy Margolyes, Chief Merchandising Officer, Sachs. “While we continue to focus on expanding our online offering on Saks.com and creating an unrivaled selection of men’s fashion and accessories, our stores remain an integral part of the Saks Fifth Avenue ecosystem. . New York Empowering the in-store experience and demonstrating Sax’s reputation as an authority on fashion. Saks Fifth Continuing to invest in her category of men’s, both online and in-store through exclusive partnerships with her Avenue stores, further cementing her position as the ultimate destination for men’s luxury her fashion. I’m excited about ”
The luxury retailer also launched an invite-only men’s brand ambassador program. saxman Connect more with your male customers through unique digital content and in-person experiences. saxman acts as a brand ambassador for Saks by facilitating marketing campaigns and product launches for the Digital Luxury Platform, creating custom content for Saks’ digital channels, and attending and hosting both virtual and in-person events. It is made up of a diverse group of influential men playing roles.member of saxman With participation from a wide range of industries including sports, entertainment, business and activism, the group complements Sachs’ existing Women’s Brand Ambassadors program, sax social club.
To celebrate the renovation and the launch of the inaugural men’s brand ambassador program, Sachs hosted a private tour of the new floor, followed by a cocktail party with NBA All-Stars and members of the Sachs Board of Directors. James Harden member with saxman At Le Chalet At L’Avenue At Saks Thursday, January 26th.
Saks Fifth Avenue 7th Floor Renovation New York
new 7th floor of New York flagship offers a curated selection of men’s ready-to-wear from emerging designers and established brands. This destination has 19 new shop-in-shops from the hottest brands in men’s fashion. alexander mcqueenBalenciaga, Balmain, Bottega Veneta, Burberry, Celine, Dior Men, Dolce & Gabbana, Fendi, Givenchy, Gucci, Louis VuittonMoncler, Palm Angels, Off-White (opening at February 2023), Saint Laurent Paris (opening year) March 2023), Tom Brown, Valentino, Versace. Highlights include:
- Celine’s first shop-in-shop usa Dedicated celine mens
- Alexander McQueen’s The first concept shop designed by the brand’s creative director Sarah Burton Partnering with Chilean Architects Smilyan Radik
- Burberry’s first concept shop new york city Reflecting the design of the brand sloane street Flagship store of London
- Palm Angels’ first men’s shop-in-shop. usa
The Saks Fifth Avenue store planning and design team worked with architecture, engineering and interior design firm Highland Associates to update the floor, bringing the expert curation of men’s fashion to an elevated, accessible location. exhibited. A modern staircase with dichroic glass connects His 6th and His 7th floors, creating a seamless men’s shopping experience. Also, previously blocked windows along Fifth Avenue were opened and restored to allow natural light to flood the space. Additionally, the floor features expanded corridors and new lounge seating areas to encourage socializing and exploring.
The central atrium space showcases a rotating array of up-and-coming designers and sax novice brands. As part of the renovation, BODE, CELINE, Jil Sander, Louis VuittonMaison Margiela, Marni, Martine Rosesacai, Sky High Farm Workwear, Undercover, Wales Bonner, Willie Chavarria.
“Our men’s business continues to grow and we are excited to offer our customers a new shopping experience where they can discover the latest luxury menswear at our flagship store on Saks Fifth Avenue in New York City.” Louis DiGiacomo, Senior Vice President and General Merchandising Manager of Men’s at Saks. “This refurbishment is a testament to our continued focus on the men’s category and we look forward to providing a fresh and fashion forward perspective through our new floors and the unparalleled selection available on Saks.com. ”
Digital
As consumer appetite for online luxury shopping continues to grow, Saks, the premier digital platform for luxury fashion, remains focused on meeting where and how customers want to shop. The retailer has added over 125 brands to its men’s line. Saks.com In 2022, including Jacquemus, Jil Sander, Junya Watanabe, Loewe, Sakai. Saks also does Alo Yoga, BOGNER, Fair Harbor, Rhone, SEASE and other brands. The digital platform now features a dedicated men’s homepage to better serve male customers online, with customized product recommendations and trend stories, influencer-curated product arrays and more. offers curated content. Saks also offers access to exclusive virtual shopping experiences from Men’s Designers and industry experts on its digital events event platform. sax live.
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click here To access floor photos *Provided by Luis Guillén for Saks
click here To access event photos James Harden *Courtesy of Saks’ Yvonne Tnt/BFA.com
About Saks Fifth Avenue
Saks Fifth Avenue is the premier destination for luxury shopping. Since 1924, the brand has maintained its reputation for offering an expertly curated range of fashion and highly personalized service. The Saks Fifth Avenue experience offers seamless all-channel shopping through advanced digital platforms and face-to-face services, delivered by his extraordinary network of 39 stores on Saks Fifth Avenue. North America.
shopping at Saks.com and the Saks app, or visit Saks.com to find a Saks Fifth Avenue store location near you.Follow @saks Instagram, tick tock, Facebook When twitter@thesaksman on Instagram and Saks Fifth Avenue LinkedIn.
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