People have used beauty products since the dawn of civilization, but the beauty industry has changed like never before in the last five years. Legacy conglomerates like LeBron have been challenged by indie disruptors like Milani and Bubbles. Strategic buyers range from key stakeholders such as L’Oréal, Unilever and The Estée Lauder Companies to traditional consumer goods businesses such as Church & Dwight and family investment firms such as Famille C. . own beauty business.
To examine these changes, we created The Business of Beauty, bringing the same kind of agenda-setting coverage to the beauty and wellness space that made BoF the most important and trusted voice in the global fashion industry. brought.
Today, we’re doubling down on that commitment. The beauty industry needs an up-to-date, globally oriented B2B publication that goes beyond simply covering the news, providing in-depth analysis and consulting style advice to beauty and wellness professionals around the world. .
We have hired veteran beauty journalist Priya Rao as Executive Editor to lead this initiative. Over the next few months, Priya will be working closely with Beauty’s editor, Rachel Strugatz, to develop must-read news, analytics features, original research, and expanded coverage of events all focused on Beauty’s space. Develop a better offer.
- 2 weekly newsletters — This week we are introducing a new flagship weekly newsletter published every Monday written by Priya. On Thursday, Rachel Strugats continues to share weekly industry scoops and insights. To sign up for these free weekly newsletters, visit click here.
- Biennial BoF Professional Case Study — Next month, we’ll show you the first of two case studies on the beauty industry that focus on elf beauty. Once an indie his startup elf saw 15 straight quarters of growth and created a template for how the brand could use his TikTok to win the loyalty of his Gen Z. Our case study analyzes how they did it. To sign up for BoF Professional, click here.
- State of Fashion: Beauty Report — In May, we will partner with McKinsey & Company to publish a dedicated report on the global beauty industry as part of The State of Fashion series, now in its eighth year. Stay tuned for updates on this report.
- Beauty Global Forum Business: From May 30th to June 1st, the first ever invitation-only gathering of the world’s beauty leaders will take place in an intimate off-piste location in California. It is inspired by BoF VOICES, the much-anticipated annual event that sets new standards in the fashion industry. What makes a meeting interactive, inspiring, insightful and professional? To learn more about partnership opportunities or request an invitation to join, email us.
We hope you enjoy The Business of Beauty and welcome your feedback as we continue to deepen our focus on this dynamic and fascinating industry.
Imran Amed
Founder and CEO