Dietitian Boss Libby Rothschild CEO.Continue LinkedIn.
As a business owner, you’ll want to make more time in your day. If you can relate, you may need to have your time management skills audited.
Time management is about working smarter, not harder, and it’s a struggle many business owners, novices and veterans alike. I run a successful company, but I work less than 20 hours a week. I would like to share what my own process looks like to encourage you to audit and adjust your schedule.
Time freedom is possible for business owners.
If you want to create time freedom in your life, you need to be clear about what that “freedom” looks like.
Time freedom means being able to choose your working hours and create your own schedule. I define this concept as owning a “lifestyle business”. That means designing your business to fit your life, not the other way around. Time freedom can look like limiting your work week to a certain number (say 20 hours), creating a self-care routine, or promoting a four-day work week.
By focusing on a scalable business model that includes memberships, courses, online coaching and masterminds, we have created a lifestyle business that enables freedom of time. My business is completely remote, so I am location independent. I am automating many processes and reducing the need for staff. I hire coaches to teach my clients my methods so that the business doesn’t depend solely on me.
Why is time freedom important?
Growing up in a single parent household, I spent very little time with my family. My grandfather, who raised me when I was a child, worked until 11 most nights. A single mother worked overtime every week to buy our tiny apartment. All I saw growing up was that I had to work a lot to survive.
As an adult, I worked seven jobs to make ends meet and pay off my graduate school loans. One day when I became a grandpa who worked until 11:00 p.m., I woke up feeling miserable because I had no time for myself. I knew that if she wanted her family, she would have to learn how to reinforce her unsustainable behavior.She went to work from nine to five. I asked her to work from home and she said no. She tried to negotiate a higher fee for her consulting work, but was turned down. She told me one day that she was doing some work online and was asked by her colleague (a registered dietitian) if she could help. She created courses and coaching her programs online to teach her peers how to make money, and eventually turned physical consulting her business into a virtual practice.
Now I can create my own schedule and enjoy life the way I want to. Spend time with your family, give back to your community, or explore a variety of hobbies like hiking, running, art, travel, and more. It’s important to me to model the freedom of time.
How can I achieve time freedom in my life?
I suggest asking a few questions.
1. How did you cherish your time growing up?
2. What kind of life do you want to create and what role will time play in your future?
The reason I encourage you to think about these questions is that time freedom is related to how you want to live. I think that we are living our daily lives without thinking that it is a system that can control As a business owner, think about the life you want. I often create vision boards to articulate my goals and work towards those goals. The life I want to live and work is documented, visual to my family and me, and respectful of how I manage my time each day.
Now think about what your weekdays look like.
Personally, I use time blocks, the Pareto principle, digital schedules, and project management tools to plan my days. It’s also a good idea to have a theme for each day of the week so you can focus on specific activities. For example, Monday is admin, Tuesday is client, Wednesday is project, Thursday is connection, Friday is fun, and so on. The key is to adjust the schedule quarterly and make changes as business needs change.
If you follow the schedule above, let’s take a closer look at what your week looks like based on my own experience using this approach.
• Monday: Focus on managing today. This may include meeting with the team, reviewing company processes and sales management.
• Tuesday: This day may be a client-focused day. For example, I create content in batches and schedule clients back to back with a break every 3 hours. This day can also be used for creating content for social media, podcasting, writing, planning, and more. We recommend planning quarterly in advance and using the editorial calendar.
• Wednesday: Now you may focus on business development. You can probably spend half a day working on the project. This is the approach I have taken in my own business, and this past year he has focused on program improvement, so he has spent time redesigning and updating his programming. The rest of the day was devoted to self-care.
• Thursday: If you value connections on Thursday, you can spend half the day connecting with your peers, former clients, or potential partners.The other half of the day can be spent doing sales activities. For example, whether it’s a sales call or to check the performance of a salesperson or affiliate.
• Friday: Perhaps Friday could be your “catch up” day. You can use this day to catch up on your tasks for the week.
Working for an online business offers a scalable model that allows you to live a flexible life. Through this experience, I learned that setting systems and keeping boundaries tight allows leaders to enjoy life on their own terms.
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