You can’t win tomorrow with yesterday’s strategies

Strategic orders are dead! Long live the strategic imperative!

Businesses are beginning to find their best-laid plans being overtaken by an onslaught of dramatic macroeconomic turmoil. Due to supply chain issues, climate change, pandemics, the ripple effects of war, with higher commodity, energy, and labor costs A New Recession – Most business leaders have never experienced a time of greater uncertainty.

They have a lot to consider. Strategic imperatives or long-term plans that many companies carefully implemented just a year ago (or less) are now outdated or may lead the company in the wrong direction.

But in the dizzying pace of change, there is opportunity. Today, savvy companies are not just developing new strategies. They are fundamentally changing the planning process, making it faster, more agile, and more predictable. And they review these plans not once a year, but quarterly and even monthly. These practices enable leading companies to steer in the short term and build resilience in the long term.

To adopt this new way of operating, companies must do three things:

  • training Ruthless priorities. For many companies, product rationalization is one of the keys to prosperity and survival. Look at the consumer products business. Their products often have a very long tail and are too difficult to manage in times of supply chain disruption. These companies need to streamline their product sets to make economic sense. Do you really need 8 different sizes for a particular product, or just 4?

    Similarly, companies benefit from streamlining corporate projects and initiatives. Rather than spending energy and effort on 10 projects, does it make sense to prioritize 5 and completely ignore his 5? Can it be completed and monetized faster?

    You can prioritize every aspect of your business. Is your talent acquisition strategy prioritizing the right skills in the right geography? Is your sales strategy prioritizing the right set of customers? What about manufacturing? Do you need all these facilities?

Bringing the outside-in or diverse perspectives into the mix helps rethink existing strategic priorities.

  • Learn how to sense, understand, and amplify weak signals to derive meaningful insights from noise. Insights lurk in the sea of ​​information companies collect every day, but we often don’t realize their underlying value. When properly analyzed, weak signals can emerge from this pile of information.

good luck, Machine learning and AI systems, the cloud, and data science are helping companies learn to detect weak signals and turn them into amplifying forces within their organizations. Accurate predictive models enable businesses to move from a reactive detection and response paradigm to a proactive prediction and prevention model. For example, businesses can analyze internal and external data to provide short-, medium-, and long-term pricing insights to help make better decisions.

For example, technology businesses that shift from an asset-based business model to a consumption-based business model often face problems such as customer churn and leakage of license revenue. Create bespoke products and pricing using analytical models that combine internal data, such as customer reservations and license usage, with external data, such as competitor products and wallet shares.

  • Incorporate radical agility into everything you do. I know that “agility” is the most abused buzzword. Probably because it’s easier said than done to be agile. Anyone who has worked in a non-agile company knows that planning is often a daunting task, requiring many teams to move at a measured pace. It’s a style well suited to an era that predates today’s fast-paced environment, rewarding the ability to act quickly in ambiguous situations.

    For companies to avoid situations where there is supply and no demand, or vice versa, they need to be agile in their supply chains. This requires learning how to forecast demand much more accurately and sourcing materials on the fly.

The team also needs to be agile. Action-oriented, yet introspective, resilient, willing to take risks, and not afraid to fail.

These three imperatives do not stand alone. They influence each other in ways that magnify their respective advantages. Prioritizing their own business makes it easier for companies to understand weak signals. If companies understand weak signals, it’s easy to become agile.

Companies that adopt all three enable new capabilities that directly impact business performance. Perhaps most importantly, they will be able to more accurately assess their own requirements. As new insights emerge, you may find holes in your portfolio and features that you no longer need. or both. These companies are well-positioned to make significant moves, such as buying or selling businesses, to prepare for their next period of growth.

Plus, gaining deeper insight into all aspects of your operations will help you become more consumer-friendly and deliver a superior customer experience. And they are better equipped to act ethically, putting social responsibility at the heart of their corporate mission.

It’s good to think that one day soon we’ll be back to less turbulent and calmer times. Companies that cannot adapt to the new reality now will have to adapt later. if they are still around.

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The above views are the author’s own.

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